
Almost all organisations go through turbulent periods, during which their core capabilities areseverely tested. The turbulence may be caused by factors such assignificant events in the market-place, economic upheavals, dramaticinflection points in the technologies that drive the business, sharpchanges in customers’ needs, game-changing strategies implemented by acompetitor, leadership upheavals within the organisation itself, and soon.These periods can be called “defining moments” in a company’shistory — when the strategies and actions of the CEO, and the manner inwhich the organisation aligns itself to the change strategies,determine whether...